Kotter's 8-step model
Kotter's 8-step model src - http://www.change-management-consultant.com/john-kotter.html John Kotter's Eight Steps to Transforming Your Organization 1. Establishing a Sense of Urgency During this first step it is essential to acquire the cooperation of many individuals and to ensure they are motivated to participate. Kotter writes in the article that well over 50% of the companies he watched failed in this first phase. Begin by examining the firm's competitive realities, market trends, and the effects on financial performance. Communicate this information dramatically in respect of the potential crises. Convince at least 75% of a company's management that the current situation is totally unacceptable, and pursuing change is less risky than maintaining the status quo. Build motivation, involvement and support. John Kotter Risk 1 . Kotter refers to this risk of this first phase as: Not Establishing a Great Enough Sense of Urgency When the urgency ...